利用海外外包策略推動亞太區企業成長
By Zen Loh, Regional Business Director, PERSOLKELLY
隨著全球進入後疫情時代，即使是頂尖企業，在尋求成長和拓展新據點的過程中，也面臨著前所未有的挑戰。在應對不斷增加的經濟不確定性時，企業需要具備靈活性和大膽策略。如前所述，海外外包策略正是一種解決方案，幫助您的企業在保持競爭優勢和加速成長的同時，應對波濤洶湧的商業環境。
首先我們需要清楚了解什麼是「海外外包」。間單來說，是將部份業務流程從本國轉移到不同國家營運的策略。這樣的方式可能包含招募和管理人才，並來支持營運、利用市場資源、專業知識、技能和成本效益。
為了更好地了解企業對於海外外包策略的想法，我們最新一期由YouGov編寫的「職場趨勢報告」詢問了亞太區12個據點1,326 家企業。而我將在本文中分享報告中值得注意的關鍵亮點。
加強海外外包策略的支持
整體而言，受訪者給予的回饋十分正面，有84% 的雇主支持或已導入海外外包策略。這樣熱烈的反應顯示出絕大多數的企業都欣賞此策略所帶來的益處，而採用率最高的像是越南 (46%)、韓國 (43%)、泰國 (39%)、印度 (36%) 和紐西蘭 ( 36%）。
那為什麼這些企業對於海外外包策略感興趣？主要原因是對其業務的正面影響。根據我們的調查，80% 的雇主認同海外外包對於滿足人才需求和其他業務需求是有效的。
與此同時，海外外包策略的推力持續增加，許多企業正在計畫實施。值得注意的是，44% 的印度受訪者表示，雖然他們目前沒有制定，但正在積極尋找未來執行的機會，與其他任何市場相比，這一比例最高。即使在人力資源管理仍不確定海外外包是否能滿足其人才需求的情況下，仍有相當多的人認為這值得考慮。這一方面的回應在馬來西亞（36%）和中國（32%）最高。
海外外包在各產業中備受青睞
海外外包對於多個產業的雇主深具吸引力，像是IT 產業的企業導入率高達 (56%)，製造業 (34%) 和金融業 (33%)緊隨其後。
積極考慮採用此策略以滿足未來職場需求的產業包括專業服務 (40%) 和醫療保健/生命科學/製藥 (38%)。另一個普遍採用海外外包策略的是物流和供應鏈，在這之中已有超過30％的雇主正在實施或探索這項計劃。
雖然在我們的調查中，FMCG的比例並不高，但其實此產業已是海外外包策略的常客。
海外外包的優勢
海外外包對於廣泛的行業都帶來了益處。根據我們的調查，最支持這一策略的是 IT (56%)、製造業 (34%) 和金融業 (33%)。
雇主選擇海外外包策略的主要原因：
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更龐大的人才庫
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成本控制
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先進技術（支援遠端工作）
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進入新市場的機會
進入新市場以獲取未來擴展的立足點，被中國（58％）、新加坡（57％）、越南（52％）、台灣（50％）、南韓（44％）和泰國（41％）的雇主列為前三大好處之一。
值得注意的是，亞太區的受訪者極少數表示海外外包不是他們的選擇。在這些情況下，主要引用的原因像是：跨境外包目前不是該企業的優先策略；他們認為遠端員工更難管理；他們認為當地市場的人才庫已經足夠。
海外外包的需求技能
亞太區海外人才的前三項技能是 IT (44%)、研發 (40%) 和人力資源 (34%)。客服和技術支援為印度 (41%)、新加坡 (35%) 和紐西蘭 (30%) 最搶手的三大技能之一。銷售/客服中心在韓國 (31%) 和台灣 (39%) 位居榜首，而一般管理和營運則在香港 (44%)、紐西蘭(33%) 和澳大利亞 (30) %)最為熱門。
更合意的海外市場
新加坡、澳洲、馬來西亞、印度和中國獲得受訪者首選的海外外包據點。新加坡受到中國和香港企業的青睞，很可能是因為其穩定、商業友好的環境，可作為進入東盟國家的最適跳板。根據新加坡經濟發展局（EDB）的數據顯示，在亞洲地區，46%的區域總部設立於新加坡，涉及各種行業。
尋求海外協助
從我們的報告中可以發現，在實施海外人才策略時，亞太區70%的人事決策者更願意選擇具有區域影響力的招募機構。此外，企業也紛紛強烈表達了對於如何優化外包策略並從中獲得最大利益的建議和培訓需求。亞太區約五分之一的雇主表示，如果他們能獲得更多關於海外和本地資源的專業建議，他們的海外外包將會更加有效。
需求最大的服務包括勞基法和合規 (69%)、薪資和稅務申報 (61%)、招募和入職 (50%)、人才發展和培訓 (48%) 以及RPO招募外包承攬 (41%)。在中國、印度、馬來西亞、新加坡和泰國，使用RPO的趨勢正在增加，這顯示出企業對於全面外包其端到端管理的人事服務更加自信。
我們PERSOLKELLY在眾多領域中具有專業知識，是值得信賴的人事企業，幫助亞太區的人資人員更快、更有效地實施海外外包策略，以滿足當今的業務需求。
歡迎來信至電子信箱 talentssolution@persolkelly.com 與我們聯繫，了解我們的亞太人才方案如何幫助您制定最合適的海外策略。
Driving Business Growth in APAC with Offshoring Strategies
By Zen Loh, Regional Business Director, PERSOLKELLY
As the world navigates the post-pandemic era, even the most robust companies face unprecedented hurdles in their quest to grow and expand into uncharted markets. And navigating the increasing economic uncertainty requires flexibility and bold strategies. As mentioned earlier, offshoring is one solution that can help your company navigate the choppy waters while maintaining a competitive advantage and accelerating growth.
It's important to be clear about what we mean by "offshoring." In simple terms, it's the relocation of activities of certain business processes from one's own location to another market. Such a strategy may involve hiring and managing talent to support operations, leveraging the resources, expertise, skills and cost efficiencies of that market.
To get a better idea of how companies are thinking about offshoring strategies, our latest Workforce Insights Report, conducted by YouGov, asked 1,326 companies in 12 markets in APAC for their thoughts. I'll share some of the highlights of the report in this article.
Stronger Support for Offshoring Strategies
Overall, the feedback from our respondents was extremely positive, with 84% of employers supporting offshoring strategies or having already implemented them. This enthusiastic response indicates that the vast majority of companies appreciate the benefits of offshoring, with the highest adoption rates in Vietnam (46%), South Korea (43%), Thailand (39%), India (36%) and New Zealand (36%).
Why are companies interested in offshoring strategies? The main reason is the positive impact on their business. Responses to our survey confirmed this, with 80% of employers agreeing that offshoring overall helps meet their talent needs and provides other benefits to their business.
Meanwhile, momentum continues to build, with many companies planning to implement an offshoring solution soon. Significantly, 44% of respondents from India said that while they do not currently have an offshoring strategy in place, they are actively looking for opportunities to implement offshoring in the future - this was the highest compared to any other market. And even where the HR management is still unsure whether offshoring can meet their talent needs, a significant number believe the strategy is worth considering. This response was highest in Malaysia (36%) and China (32%).
Offshoring is finding great favour across industries
It's fascinating to observe that employers from a variety of industries are attracted to offshoring. Among these industries, information technology companies (IT) are the most inclined (56%) to use offshoring as a means of meeting their workforce needs. Manufacturing (34%) and finance (33%) follow closely behind in adopting offshoring strategies.
Industries actively considering such a strategy to meet their future workforce needs include professional services (40%) and healthcare/life sciences/pharma (38%). Another industry where offshoring strategies are particularly prevalent in logistics and supply chain, where over 30% of employers are already implementing or exploring the plan for their company.
And while the fast-moving consumer goods (FMCG) industry isn't significantly represented in our survey, we should also point out that it's already using or open to exploring offshoring strategies.
Benefits of offshoring
Offshoring brings benefits to a wide range of sectors. According to our survey, the sectors most in favour of this strategy are IT (56%), manufacturing (34%), and finance (33%).
Top reasons why employers choose an offshoring strategy:
1. Larger pool of talent
2. Cost control
3. Advanced technology (which enables remote work)
4. Opportunities to enter new markets
Entering new markets to gain a foothold for future expansion was cited as one of the top three benefits by employers in China (58%), Singapore (57%), Vietnam (52%), Taiwan (50%), South Korea (44%) and Thailand (41%).
It is worth noting that remarkably few respondents across APAC indicate that offshoring is not an option for them. In these cases, the main reasons cited are as follows: Cross-border outsourcing is not currently a priority strategy in their organisation; they believe remote employees are more difficult to manage; they believe the talent pool in their local market is sufficient.
Skills in demand from offshoring
The top three skills most in demand for offshoring talent in the APAC region are IT (44%), R&D (40%), and human resources support (34%). Customer service/call centre and technical support skills are among the top three most sought-after skills in India (41%), Singapore (35%), and New Zealand (30%). Sales/call centre skills top the list in South Korea (31%) and Taiwan (39%), while general administration and operational support skills top the list in Hong Kong (44%), New Zealand (33%) and Australia (30%).
Preferred offshore markets
Singapore, Australia, Malaysia, India and China received the most votes from respondents as preferred offshoring locations. Singapore is popular with companies in China and Hong Kong, most likely because of its stable, business-friendly environment that serves as a springboard for entry into ASEAN countries. According to the Economic Development Board (EDB), 46% of regional headquarters in Asia are located in Singapore, across a wide range of industries.
Getting help with offshoring
Our report shows that 70% of HR decision-makers in APAC would prefer a recruitment agency with a regional presence when pursuing an offshore talent strategy. In addition, companies express a strong need for advice and training on how to optimise offshoring strategies and gain maximum benefit from them. About one-fifth of all employers in APAC say their offshoring would be more effective if they had more professional advice on offshore and local resources.
The services most in demand include labour law and compliance (69%), payroll and tax filing (61%), recruiting and on-boarding (50%), talent development and training (48%), and RPO services (41%). There is also a growing trend in China, India, Malaysia, Singapore and Thailand to adopt RPO services, indicating that companies are more confident in fully outsourcing the end-to-end management of their HR services.
Trusted staffing agencies like PERSOLKELLY with expertise in all these areas can help HR professionals in APAC implement offshoring strategies faster and more efficiently to meet today's business needs.
Write to us at talentssolution@persolkelly.com for more info on how our Regional Talent Solution can help you with offshoring strategy that best suit you.